Apple devices are finally getting their first serious discounts of the year — shop my top picks on AirPods, iPads, and smartwatches starting at $99.99

1. Seasonal Sales

Apple devices are finally getting their first serious discounts of the year — shop my top picks on AirPods, iPads, and smartwatches starting at $99.99 Deals By Mackenzie Frazier published 9 February 2026

Your long-awaited Apple device deal has finally arrived

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Thanks to Best Buy's Presidents' Day sale, which just launched today, we're seeing the first serious discounts on Apple devices of the year. The retailer is offering record-low prices on Apple's latest and greatest gadgets, including AirPods, iPads, MacBooks, smartwatches, and more.

• Shop more deals at Best Buy's sale

As most of you know, Apple devices aren't cheap, so any discount can help, and I was more than impressed with today's deals at Best Buy. The retailer is discounting Apple's brand-new releases, like the Apple Watch 11, down to a record-low $299 and a rare $30 discount on the AirPods Pro 3.

You can also find both AirPods 4 models on sale, starting at just $99.99, and the best-selling 11-inch iPad on sale for a tempting price of $299. Other highlights from Best Buy's sale include the best-rated 13-inch MacBook Air M4 for $899 and the budget Apple Watch SE 3 for just $219.

Keep in mind that today's Apple deals are a part of Best Buy's official Presidents' Day sale, and they're some of the best prices you can find since last year's Black Friday event. You can also browse our Best Buy Presidents' Day live blog for more offers from the retailer.

The 11 best Apple device deals of 2026

Apple AirTag 4 Pack:: was US$99 now US$69.99 at Best BuyRead moreRead less▼

The best-selling Apple AirTag is on sale for $69.99 at Best Buy's Labor Day sale. A great way to keep track of a child's backpack or luggage, the AirTag can be attached to anything you don't want to lose, and your iPhone will locate it.

View DealApple AirPods 4: was US$129 now US$99.99 at Best BuyRead moreRead less▼

Best Buy has Apple's AirPods 4 on sale for $99.99. The AirPods 4 feature a new design for all-day comfort and feature Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.Read our full AirPods 4 review

View DealApple AirPods 4 with active noise cancellation: was US$179 now US$139.99 at Best BuyRead moreRead less▼

Best Buy also has the AirPods 4 with active noise cancellation on sale for $139.99, which is the best deal you can find right now. The AirPods 4 feature a new comfortable design, handy controls, and Apple's H2 chip, which supports personalized spatial audio and voice isolation.Read our full AirPods 4 with ANC review

View DealApple AirPods Pro 3: was US$249 now US$209.99 at Best BuyRead moreRead less▼

Apple's newest premium buds feature improved Active Noise Cancellation, outstanding audio, a comfortable in-ear design, and new features such as live translation and heart-rate tracking (which is likely to go up a lot this Sunday). These do-it-all buds really are 100% flagship audio, and the noise-cancelling quality is outstanding. Today's deal is the best price you can find on Apple's newest AirPods.Read our full AirPods Pro 3 review

View DealApple AirPods Max (USB-C): was US$549 now US$449.99 at Best BuyRead moreRead less▼

The AirPods Max use an Apple-designed dynamic driver to provide high-fidelity audio – and they sound fantastic for it. Exceptional active noise cancellation, personalized Spatial Audio, and Dolby Atmos support all reinforce that. They feel good on your head as well, thanks to the knit-mesh canopy and memory foam ear cushions, so you can easily wear them for the full 20 hours of battery life if you ever want or need to.Read our full Apple AirPods Max review

View DealApple Watch SE 3: was US$249 now US$219 at Best BuyRead moreRead less▼

Best Buy has a $30 discount on the already affordable Apple Watch SE 3, making it an excellent bargain at just $219. While the Apple Watch Series 11 currently holds the title of the best smartwatch for most people, the SE 3 is still packed with features, including activity, heart rate, and sleep tracking, plus an impressive 18 hours of battery life.Read our full Apple Watch SE 3 review

View DealApple Watch Series 11: was US$399 now US$299 at Best BuyRead moreRead less▼

If you want to get your hands on Apple's latest and greatest smartwatch, the retailer has a $100 discount on the Apple Watch Series 11. The thinnest Apple Watch yet, with a wraparound LTP3 OLED display, it's a great-looking watch with Apple Intelligence-powered smarts and a boosted battery compared to previous Apple Watches, clocking in at 24 hours of average use.Read our full Apple Watch Series 11 review

View DealApple iPad mini: was US$499 now US$399 at Best BuyRead moreRead less▼

Best Buy's Presidents' Day sale has the powerful iPad Mini on sale for a record-low price of $399. Apple's iPad mini features a powerful A17 Bionic chip, 128GB of storage, and an 8.3-inch Liquid Retina display, making it a great choice if you're looking for a smaller tablet with premium features.Read our full iPad mini review

View DealApple iPad A16 (2025): was US$349 now US$299 at Best BuyRead moreRead less▼

You can get the latest Apple iPad A16 on sale for $299, which is just $20 more than the record-low price. The most significant upgrade over the previous generation is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.Read our full 11-inch Apple iPad review

View DealApple MacBook Air 13-inch (M4): was US$999 now US$899.99 at Best BuyRead moreRead less▼

Display - 13.6 inchesProcessor - Apple M4RAM - 16GBStorage - 256GB

The MacBook Air 13-inch (M4) is the newest version of Apple's popular laptop, and it's $100 off at Best Buy's Presidents' Day sale. You get a great-looking 13.6-inch Liquid Retina display, while the boost to 16GB of RAM keeps all your programs running smoothly. It's just a shame Apple still insists on only 256GB of storage as standard, which feels a little miserly in 2025. Nevertheless, this is still one of the best laptops you can buy if you need a performance powerhouse for productivity and creative tasks.Read our full MacBook Air 13-inch, M4 review

View DealApple MacBook Air 15-inch (M4): was US$1,199 now US$1,099 at Best BuyRead moreRead less▼

Display - 15 inchesProcessor - Apple M4RAM - 16GBStorage - 256GBBest Buy has Apple's 15-inch MacBook Air M4 on sale for $1,099, thanks to a $100 discount. It's for the baseline configuration with 16GB of memory and a 256GB SSD, but higher-spec alternatives are also available at a discounted rate if you feel the standard storage option isn't sufficient.Read our full MacBook Air 15-inch, M4 review

View Deal

Shop today's best Presidents' Day sales

• Amazon: 45% off TVs, AirPods, air fryers & vacuums
• Apple: iPads, AirPods & MacBooks from $99
• Best Buy: $1,000 off TVs, laptops & headphones
• Casper: up to 30% off mattresses
• Dell: laptop deals from $249.99
• DreamCloud: 60% off mattresses + $599 in freebies
• Home Depot: 40% off appliances, furniture, grills & tools
• Lenovo: 45% off laptops & tablets
• Lowe's: up to 40% off appliances, furniture & tools
• Nectar: up to 50% off mattresses + 66% off bundles
• Saatva: up to $625 off luxury mattresses
• Samsung: up to $2,000 off appliances, TVs & phones
• Target: 40% off clothing, tech & furniture
• Tempur-Pedic: up to $500 off mattresses
• Walmart: furniture, cheap TVs & vacs from $69
• Wayfair: 54% off furniture, rugs & decor

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Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Mackenzie FrazierSocial Links Navigation

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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